The final stage of the Missis of World 2007 beauty contest will be held in Sochi’s Zimny Theater on March 8, 2007, reports RIA “Novosti”. Filming a promo movie about Sochi starring contest’s participants is also planned. The film will be televised in the USA, Europe, Asia, and northern Africa.

Missis of World 2007 beauty contest became international in 1990. Since that year its finals were held in Australia, Israel, Costa Rica, Hawaii (USA) (4 times), Las Vegas (USA) (3 times), India, and St. Petersburg (Russia).

I guess, its another way to promote the city in its Olympics bid journey. Which is totally cool with me – whatever brings more people to this beautiful city : )

Another cool idea by regional administration in preparation for Olympics – all Sochi policemen, and the policemen from the region who will work in Sochi during the Olympics, will have to learn the English language. A basic introduction in English will no longer cut it – they will have to know the language well enough to help a person with his/her question or problem, or to give directions to a foreigner who got lost. A special phase-book is being developed specifically for this task.

Well, this definitely is a good idea, considering amount of international visitors Olympics will bring. I hope this will go beyond a phrase-book and they’ll have to take some serious courses. Now we just need to get The Games…